Faris Yakob posted this great slideshare (created by Eva Hasson) on viral video, and the need for a new metaphor. It is worth spending some time reading, and having a look at Faris' response, but what stood out for me was:
- When we say something is viral we focus too much on the content, ignoring the needs of the people sharing it.
- More important than views is integration into culture, through remixing
- "People don't engage with each other to exchange viruses. People exchange viruses as an excuse to engage each other"- Douglas Rushkoff
Posts
No comments:
Post a Comment