But McDonald's McCafes (with some help from TBWA) in Germany have come up with a delightful way to use this technology to spread Christmas cheer by using a location activated advent calendar. By using applications like Facebook and Foursquare, customers can prove that they are in a particular 'McCafe' by checking in, and when they do, they will be entitled to a free gift. Every day throughout December McDonald's McCafes are offering a different gift to their customers that they can download, whether it be game, song, or film. What a nice, easy to deliver way of rewarding custom.
'Chris has checked into Ernest G's electronica emporium, herbal tea wholesaler, and yoga retreat.'
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1 comment:
Hey Chris,
Great blog post, it was an interesting read. McDonald's promotion is very smart given how timely it is, but surprising they are giving away content rather than actual products, like Starbucks and Dominos have been doing.
We mentioned your blog post in a post we recently published, which is about a survey we conducted on how consumers felt about location based check-in services, and more specifically, how they felt about companies using them.
The results were pretty interesting with 64% saying that incentives (such as the ones McDonald's are offering) wouldn't encourage them to check-in to places, and in turn 71% people said their feelings about a brand aren't affected by brands using check-in services in their promotions.
The blog post is here: http://blog.tolunapro.com/2010/12/20/65-not-incentivised-by-offers-for-check-ins-on-location-based-services/ and it would be great if you had any thoughts about our findings that you'd like to voice.
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