Simple, Selfless, Universal

2011 'tis upon us. I wonder what exciting titbits it will hold.

By now the majority of people will have seen this, but i thought it was worth a quick post. Schweppes have created an app that allows you to customise your Facebook profile by creating a sort of triptych that stretches across the page, segmenting the photo you choose into a stylish skin for all to see.

For its simplicity, the application has a potentially universal reach, drawing from the global culture of Facebook rather than any localised trend.

I can't imagine this cost a fortune to develop, or took an enormous amount of time, but it feels like a gift. It is not prohibitively branded, nor conspicuously targeted. This, in my opinion, is great digital work. It understands people's efforts to use social media as a megaphone for personality, and gives them the tools to express themselves in a different way.

Schweppes is a brand that I haven't (perhaps unreasonably) associated as being particularly modern, but this gesture brings me closer to them. They know that we like to share stuff, and that perhaps more importantly we want to show off.

Look what Jon Yang did? I like Jon Yang now. Do you? That's what he wants.