That's right, I was thinking of meatballs.

Folksam insurance have created a wonderful microsite game. The Swedish provider of peace of mind has created the emometer, which rather than measuring your propensity for straightening hair and listening to the Lost Prophets, actually stands for emotional meter and measures what the people of Sweden care about by playing twenty questions with them.


It is perfectly engaging, your mind against the machine, half wanting to win, half wanting to be impressed by the site. Moreover, it is executed in a very charming way.


Perhaps most interesting is the fact that the results are aggregated and mapped out across Sweden showing the user what it is that people are thinking of in their collective consciousness (and then telling them to insure it).