Who knows how to use facebook? Does Zuckerberg know? I'm not convinced. Up and down the country people are pulling their hair out trying to think of the best way to communicate their brand through Facebook.
Enter Kit Kat, who in a nice piece of corporate social responsibility have used Facebook's 'like' function to drive traffic from their consumers to their Facebook page. If you have bought one the promotional Kit Kats, go to the Facebook group, enter the promotional code, click 'like' and Kit Kat will donate another 10p to Breast Cancer. Nicely Done.
I fancy a break, maybe i'll have a....
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