Constant Creation- Friday Memes

Two internet memes have spring up this week, and they are both great examples of how rapidly the internet will jump onto an idea and start changing it and remixing it. First there was this brilliant news clip, which has not only been given the obligatory autotune treatment but has also been played by an orchester, all within 2 weeks.

Second is the slew of Youtube, Twitter, Ebay movies parodying the forthcoming "The Social Network". Remixes happen for any movie, but the combination of it being both a movie and about an online site seems to have captured the online communities imagination. It is a timely reminder of the speed and creativity of the online community.
Enjoy the videos- good Friday afternoon viewing.

The Original


Youtube came next


Twitter


And my favourite- Ebay


And if I have piqued your interest in memes then have a look at Know Your Meme, and go to the excellent Kitten Camp.

Converse Paper Head

This idea from Converse allows you to create a paper head of yourself. Why? Who the hell cares. I was hoping it would as good as this though, which it seems to be a copy of. It is part of their summer campaign which also included this video.

Best of the week

Here is some of the coolest stuff we have seen this week.

Yogi Bear - A lesson in the need for pretesting?
New Yorker Mashups- A lesson that anything can be mashed up. NewYorker cartoons with Kanye west Tweets. (we still like this too)
Chalkbot 2?- Cycling across America to "beat the biggest douche of all, Cancer"
Parkour plus Ladders- Need I say more?
Old Spice- Not as new as it looks- A history of old spice advertising
Remember Me- Using RFID chips to tell the story of charity products
Ritalin- Music video + Fire + slo mo = awesome
Weeplaces - Map your Foursquare check-ins

Movies go social

Twitter was once a mystery to almost everyone, and contained little but inane updates and "overshare". However it is now used for any number of things, though most seem to revolve around Justin Bieber. One unpredictable use has been reviews. #MusicMonday, #Followfriday and also movies. And it is for that reason that Fflick is such a great idea. It scans tweets from all your Twitter friends and finds any mentions of films. You can then browse through by movie (Inception). It works because it is grabbing reviews which people were already writing, and organising them in a more logical way. This seems to make a lot more sense than taking people away from their social network to write reviews on a different platform.

The after-hours Athlete

Love this new work from Droga5 for Puma. The creative is pretty good, and the strategy is spot on too. The reframing of "athletes" as everyday people who train at night, eat kebabs but are just as passionate as traditional sportsmen is great. Sports brands have appealed to amateurs before of course, but there is something nice about the articulation, and the move away from traditional sports. Watch the video.

Real Life Gaming

RACER DEMO 0.1 - video game mashup from sputnic
The real world is a great place to play, and this home-made and distinctly lo-fi creation from Malte Jehmlich is a great example. He has taken a webcam, cardboard and an RC car and created something awesome. Here are a few more real life games we like- feel free to add your own in the comments.

Virtusphere - Huge hamster balls let you run around as you play virtual reality games
Roombas - Real Life Pac Man
Conspiracy for Good - Espionage, chase and surveillance in East London
Human Avatar - Transforming an unlucky man into a tattooed Avatar

Digital Graffiti

A cool little idea found over on the Digital Buzz Blog. Type in your SMS message and slingshot it onto a wall. The world is a canvas...

The things we keep

the things we keep from svanes
It has been a few days since our last post, but there are loads coming your way shortly. This short video is unbranded but is a great articulation of the value of objects in the real world, which I have been harping on about for a while now. It is a space which is just waiting for a brand to jump in.