Twitter was once a mystery to almost everyone, and contained little but inane updates and "overshare". However it is now used for any number of things, though most seem to revolve around Justin Bieber. One unpredictable use has been reviews. #MusicMonday, #Followfriday and also movies. And it is for that reason that Fflick is such a great idea. It scans tweets from all your Twitter friends and finds any mentions of films. You can then browse through by movie (Inception). It works because it is grabbing reviews which people were already writing, and organising them in a more logical way. This seems to make a lot more sense than taking people away from their social network to write reviews on a different platform.
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