How I got famous on the Internetz

This video possibly has quite a niche audience but it is a really nice story about internet memes and the people who were part of them. The most interesting aspect is that none of this stuff was created with a business plan or as a way to exploit a gap in the market. It tends to be interesting, creative people doing things for the love of it, or else fame is thrust upon people who actually don't want it. Brands clearly still struggle to be a part of this culture.