Playing with Google

Via Wunderman's blog and @gradstrat

This work from Converse is interesting. They bought up cheap paid search terms which no-one else was taking, such as "spelling-bee", and used them as an opportunity to embed games and "play" into Google searches. While many companies chuck money at paid search, it is good to see a bit of innovation, and in that sense it is reminiscent of Meercat. There is also a nice insight that the Google search box is a window into people's lives. It allows you to be a part of their life beyond when they are searching for your brand.