The Future of Marketing

Gareth Kay, head of planning at Modernista!, has written a great article on what he thinks will be the future of marketing, in which he makes four key points:

1. Brands will be built on cultural and social missions, not commercial propositions.
2. Marketing will be about what you do, not what you say.
3. Lots of little ideas, not one big idea.
4. People first.
   

There are definite parallels to a fantastic talk by Seth Godin on Tribes.