It seems two things happen in a recession. Pirates come out of retirement and brand value increases. At least according to Millward Brown's annual ‘Top 100 Most Valuable Global Brands’, released earlier this week. Interestingly “In a year of global economic turmoil, when every key financial indicator plummeted, the value of the top 100 brands increased by 2 percent to $2 trillion.”
Friday, 1 May 2009
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