Honk if you hate domestic violence

Here's a lovely upbeat campaign to ease you into the working year. It is, as you've probably guessed, an augmented reality app that shows a woman being punched in the face. Not exactly sneezing panda, though I think we can all agree that domestic violence is a bit of a no no.


However, the app/print integration is a lovely exercise in possibility. The print work intrigues, then the video hits home, so that when combined the message really packs a punch (nb i deliberated taking that pun out).


This is almost definitely a clunky use of the technology, as by the time you've downloaded the app in order to see the video, it will make Avatar seem like a 3 minute wonder. But, when the phones have the readers built in, then we could potentially see the reinvention of print as the gatekeeper to fun digital oojima whatzits, tempting us in, and through the contrast of the stationary and the kinetic, giving us to more to play with.



Thanks to @ddlp for sharing.