Hats off to whoever managed to sell these ads to the client. The jury may still be out but I think they’re brilliant. They show a real understanding of consumer mentality; treating real-world stores as showrooms, then finding the lowest price online.
It’s refreshing to see a brand being honest about their strengths and those of their competitors. As I posted about previously in Reviewing Is The New Advertising, with the advent of the iPhone and the Android, for the first time ever, on-the-spot price comparison in the ‘real world’ is now possible. Customers won’t even need to leave John Lewis/Harrods/Selfridges to compare the price with online stores, they'll just use apps such as Shopsavvy.
Posts
2 comments:
I agree, but 'the last place you want to go' - not really great for staff morale, customer opinion...
I love this work. First saw it on an animated poster on the tube which delays the brand reveal. Totally taken in by the John Lewis execution.
And I think the endline is outstanding BTW.
Post a Comment