Fast Thinking

The car rental company Sixt have done it again. Earlier this year they did a great campaign using guerilla wi-fi, which is well worth watching HERE if you haven’t seen it.
Their latest campaign is a great example of brands leveraging current affairs to their advantage.
When German politician Ulla Schmitt created her own little expenses scandal, by using her government-paid car whilst on holiday, Sixt were quick to respond with the following ad which reads:

“Why take the company car on your vacation? Sixt also rents cars in Alicante for 29 EUR a day.”


A great way of giving the brand some personality and generating word of mouth.

Via Cultural Fuel.