Movies go social

Twitter was once a mystery to almost everyone, and contained little but inane updates and "overshare". However it is now used for any number of things, though most seem to revolve around Justin Bieber. One unpredictable use has been reviews. #MusicMonday, #Followfriday and also movies. And it is for that reason that Fflick is such a great idea. It scans tweets from all your Twitter friends and finds any mentions of films. You can then browse through by movie (Inception). It works because it is grabbing reviews which people were already writing, and organising them in a more logical way. This seems to make a lot more sense than taking people away from their social network to write reviews on a different platform.

The after-hours Athlete

Love this new work from Droga5 for Puma. The creative is pretty good, and the strategy is spot on too. The reframing of "athletes" as everyday people who train at night, eat kebabs but are just as passionate as traditional sportsmen is great. Sports brands have appealed to amateurs before of course, but there is something nice about the articulation, and the move away from traditional sports. Watch the video.

Real Life Gaming

RACER DEMO 0.1 - video game mashup from sputnic
The real world is a great place to play, and this home-made and distinctly lo-fi creation from Malte Jehmlich is a great example. He has taken a webcam, cardboard and an RC car and created something awesome. Here are a few more real life games we like- feel free to add your own in the comments.

Virtusphere - Huge hamster balls let you run around as you play virtual reality games
Roombas - Real Life Pac Man
Conspiracy for Good - Espionage, chase and surveillance in East London
Human Avatar - Transforming an unlucky man into a tattooed Avatar

Digital Graffiti

A cool little idea found over on the Digital Buzz Blog. Type in your SMS message and slingshot it onto a wall. The world is a canvas...

The things we keep

the things we keep from svanes
It has been a few days since our last post, but there are loads coming your way shortly. This short video is unbranded but is a great articulation of the value of objects in the real world, which I have been harping on about for a while now. It is a space which is just waiting for a brand to jump in.

Burn your way to Money

To continue the theme of 'fire' and Publicis Mojo work, this is a cool little idea to encourage charity donations. On the site, you can pay $3, choose steam or fire, and see your chosen method of destruction blast away a block of ice. There is $40,000 dollars trapped inside, which all goes to the support the Auckland City Mission. Apparently it is a metaphor for the city's poor families during winter, but to be honest it is interesting because it is an innovative way to get small donations. More charities should be embracing these short-term, awareness raising campaigns alongside their long-term cause driven communications (see the TCT events). It's also another great example of people wanted things to happen in the real world when they are clicking around online.

Burn Films

We just came across this new work from Publicis Mojo in Sydney for Burn, Coca cola's new energy drink. Unlike the hyped, high-octane approach taken by most energy drinks, Coke has chosen communities where "energy" plays a real role. There are three films, all shot documentary style to preserve the realism of these communities. The skate one in particular is very reminiscent of Spike Jonze's Lakai Intro. They can all be found on the Mojo website (in much better quality), and are pretty awesome. It is a big shift for Coca-Cola, in the way they approach communications.
"The crux of our approach was to involve pre-existing communities in the creation and distribution of the key campaign assets, rather than the brand launching it on its own," said Micah Walker, ECD Mojo Sydney.

Marketing Water

This great idea from UNICEF is the latest in a series of creative ideas for water, of all things. One of the most ubiquitous and boring substances on earth (deep sea creatures excluded) has been inspiring some brilliant work. This example saw dirty water vending machines being installed in New York (more in the video). Previously there was also the interesting stuff from Droga5 Tap Project where diners paid for their tap water, with their money going to charity. Lastly there has been some good work from Tappening, such as the "Start a Lie" campaign.

The Week's cool stuff

As a challenge to our current Saatchi and Saatchi interns, they have been sending me cool things they see on the internet. If I've seen them I get a point, and if I haven't they do- the winner buys the drinks (the challenge shamelessly stolen from @on_jay). Here are some of the ones I hadn't seen. The winner will be announced at the end of the week.
Paintball painting - The new 3D projection?
Red Bull - Great use of Youtube annotations adding interactivity
SyFy - Very cool zooming website for Tin Man (following on from their amazing Alice in Wonderland work)
Double Rainbow song - Fantastic meme. For the original video see above, and for an explanation of what the hell this is, go here.

Perrier Teases us

It is only July, and 2010 has already given us more immersive online experiences than you can shake a stick at. There were the Adidas streetview and Fight Club mashups at the start of the year, Lexus Dark Ride which raised the bar again, and now this, from Perrier of all people. It is mildly NSFW, which you could have guessed from the inclusion of Dita Von Teese, but it is worth a look. You follow Dita through the Perrier mansion, playing games and eventually watching her shower in Perrier. Though not including any of the Facebook integration of other examples, it holds the attention (of men), and is exactly the sort of interactive content which we will begin to see more and more of.

Touch screens and the Ipad teach us to expect interactivity from everything; books and ads to videos. The question is what happens when the novelty inevitably wears off.

Perrier by Dita