Nike have done another cool piece of work. Here they have taken a real piece of their company's history, one of determination, grit, innovation and hunger and mythologized it through animation. The Defiant Dozen tells the tale of Athletics West, a team who were to reinvigorate the world of US track and field.
The protagonists are converted into Watchmen-like vigilantes, doing what they need to succeed, and it is super awesome.
A youtube teaser directs you to the short animated story of the Defiant Dozen on a microsite linking to the Athletics West sportswear range. There is also the option explore the room in which the story begins with your mouse, clicking on the fixtures to explore the catalogue, learn more, and to post via facebook or twitter.
Advertising showcasing real talent, and telling a ripping yarn.
Snazzbags.
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