Tuesday 13 July 2010
Old Spice win again
Now this is good. The Old Spice ads, though perfect examples of content which spreads well online, are still just bits of video which broadcast to an audience. The latest bit of genius from W+K changes the model though, responding to a tweet asking for an interview. Suddenly we are not just watching a broadcast but taking part in a conversation. When the brand starts engaging with its audience to this extent (or this), things start to get pretty exciting.
UPDATE: There are more of them. They have also promoted "old spice" as a trending topic on Twitter.
Subscribe to:
Post Comments (Atom)
Posts
2 comments:
Sharp. It employs the same logic as gambling - 'random rewards' like this encourage people to engage with the brand through social channels in the hope that they'll be recognised too. In the meantime, they spread the word like a bee shifting pollen. Nice.
Very well said eskimon. It does make you feel like "it could be you".
Post a Comment