Essential Reading

Contagious have just released their Most Contagious list for 2009 and as ever it's packed full of great stuff. You can download the full report HERE.
Along with Google's 87 Cool Things they provide a pretty good summary of the year!

The Ultimate Rematch

Definitely one of my favourite campaigns this year is Gatorade’s branded content piece Replay.
An epic documentary that sees two rival high school football teams from 1993 replay a grudge match that ended in a tie 15 years ago. As honorary coach Peyton Manning put “What athlete doesn’t have a game or a moment they wish they could do-over?”
A great example of a brand moving beyond traditional advertising and creating compelling content.
Check out the trailer:

Beyond Fan Pages

I've recently come across two simple but brilliant ways of using facebook to engage your audience.

The first one comes from Ikea who utilised the popular tagging tool to generate awareness of a new store opening.



The second example advertises the 10th anniversary edition of Fight Club. Rather than try and explain it you should try it for yourselves HERE.
A little gimmicky but lots of fun.

Normal Service Resumes

After a couple of quiet months the Book of Revelations is back! With the addition of an extra author, Tom Callard.
Tom is the new Insight Manager here at 80 Charlotte Street and will be co-authoring the blog with me. You can follow us on Twitter @saatchilondon or individually @tompgibson and @tomcallard.