Half Man, Half Keyboard

Using the internet to interact with the real world seems like a strange logic to me – what is the appeal of going online to do an activity when it’s far more fun to actually do it for real?
In the last few weeks BBC and Doritos have both launched campaigns that allow you to do just that. The BBC’s Blast Studio enables you to affect a real art studio, whilst Dorito’s Dodgeball Challenge lets you fire “real dodgeballs at real people”. Wow, thank God for the internet for allowing us to play dodgeball. How on earth did we ever play before?
Of course there are exceptions to this genre of website. The best example being sendamessage.nl that allows you to spray a message on the Gaza wall to remind the Palestinians that they have not been forgotten by the outside world.