Tuesday 1 March 2011

Crowd Beacon

So last year everyone in advertising got on Foursquare, used it a while and then left it alone. This year began with a brief flirtation with Q&A service Quora.

Now, what would a cross between Foursquare and Quora look like. Well boys, i'll tell you.

It's called Crowd Beacon, and as the world of real-time information and selfless communities of information providers gathers column inches, Crows Beacon is there to provide GPS organised knowledge right into the palm of your digital hand.

For example, say you are in Mayfair instead of Shoreditch (out of your comfort zone), and you don't know where you can get an asymmetrical haircut at 6.30 PM, you put out a crowd beacon on your smartphone,  and local experts are informed as to your request. Huzzah! Now, where's my scooter so I can head back east?

Here's a video about how it works.

http://crowdbeacon.com/how-works.aspx

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