What's Hot This Week #3

• Three Wolf Moon T Shirt – after several ironic reviews on Amazon sales of this "iconic" T shirt shot up 2,300% to become one of the most popular items sold by Amazon in the last few weeks. The original review that started the whole thing stated that it "Fits my girthy frame, has wolves on it, attracts women" but "cannot see wolves with arms crossed".
• The Tarantino Mixtape – an epic mashup of Tarantino movies. Sit back and enjoy!
• We Love You So – really like this blog put together by the people behind the hotly anticipated Where The Wild Things Are movie. It’s a place where they share their inspiration and influences behind the film including little gems like THIS. Simple yet brilliant.
• NY From Above – amazing virtual tour of NYC. Who needs a tourist website?
• Spezify – nice site for inspiration and ideas. Simply type in a word and it produces a page of images, quotes and information on that subject.
• To Mr. Cheng – fascinated by the way the postal system works, artist Eric Ericson decided to put it to the test. So he sent all sorts of objects, unpackaged to a post office in Berlin, addressed to a Mr. Cheng. Items range from a prosthetic hand to a violin and everything in-between.
• Play him off, Keyboard Cat – the latest internet sensation. Keyboard Cat makes light of awkward moments. Watch my favourite HERE.

Ad of The Week

This week’s winner is Apple for their recent banner ads. Normally I find this medium results in quite dull work but Apple have gone against the usual conventions and produced ads that interact not only with each other but also with the copy on the page.

Half Man, Half Keyboard

Using the internet to interact with the real world seems like a strange logic to me – what is the appeal of going online to do an activity when it’s far more fun to actually do it for real?
In the last few weeks BBC and Doritos have both launched campaigns that allow you to do just that. The BBC’s Blast Studio enables you to affect a real art studio, whilst Dorito’s Dodgeball Challenge lets you fire “real dodgeballs at real people”. Wow, thank God for the internet for allowing us to play dodgeball. How on earth did we ever play before?
Of course there are exceptions to this genre of website. The best example being sendamessage.nl that allows you to spray a message on the Gaza wall to remind the Palestinians that they have not been forgotten by the outside world.

American Dreams

David Lynch’s latest project, aptly named the Interview Project, involves a film crew going on a 20,000 mile road trip across America. Throughout the 70 day adventure they stop and interview ordinary people questions about their lives. The first in the 121 part series went online today and a new video will be posted every three days for the next year.
It feels like the Americans are still trying to define who they are in the new Obama era. In the last few months there has been a spate of projects like this one, such as The 50 States Project and the Rebranding America feature in Papermag earlier this year.