Green for Interactivity

Doritos have teamed up with Hackney rapper Professor Green (I am doubtful as to his academic credentials) to help launch their 'Late Night Snacks' range.

Normally I equate Doritos ads to silly, tongue-in-cheek smiles times, but things have got all grimey up in here. After all, they are late night snacks, and it all be happnin' on the mean streets late at night wiv all those late night Doritos eaterz and der bitches and dat.  I digress. The point is that they have made a music video, promoted through a heavily branded youtube page. http://www.youtube.com/doritosuk

But isn't that a bit boring you say? Sure, but there is a technological twist. The video is interactive, and as you drag around the video you can see a full 360 degree perspective of the night club that Green be rhyming in, which is jolly fun to do.

Online, no offline, i mean online....no offline

Right this moment there is a man in a cubicle that is rapidly filling with Skittles. If you join the Facebook page you will contribute some skittles to the cubicle and you can watch them being dumped on this silly man via live video.

If there has been a better way to recruit and engage Facebook fans, I haven't seen it.



http://www.facebook.com/skittles.uk?v=app_155126671189144#!/profile.php?fbhref=content.php&id=109219143258&app_page=1&v=app_155126671189144

Print this Slideshow.

Here is a presentation I gave a while ago on the blurring of the online and offline worlds. There has been a lot written on it recently and here are my couple of disconnected thoughts on the subject, with examples.Feel free to read it on or offline- the notes are available on the Slideshare site.

Everything is Digital. Nothing is Digital.

View more presentations from Tom Callard.

It helps to 'like'

Who knows how to use facebook? Does Zuckerberg know? I'm not convinced. Up and down the country people are pulling their hair out trying to think of the best way to communicate their brand through Facebook.

Enter Kit Kat, who in a nice piece of corporate social responsibility have used Facebook's 'like' function to drive traffic from their consumers to their Facebook page. If you have bought one the promotional Kit Kats, go to the Facebook group, enter the promotional code, click 'like' and Kit Kat will donate another 10p to Breast Cancer. Nicely Done.

I fancy a break, maybe i'll have a....

http://www.facebook.com/kitkatuk?v=app_7146470109

Reality Invaders

Recently there has been a lot of chatter about the "gameification" of the real world, the "gamepocalypse", and other made up words. Below is a slideshow going through some of the trends we have seen in gaming (from an advertisers perspective mind), and an overview of the ways gaming is influencing real life.

FreeForm: Reality Invaders