Forget the pony, I want a mini giraffe. NOW!

Grey New York's ads for DirecTV feature Gregor the billionaire; a preposterous Russian wallowing in opulence. He's got bullion, poker playing dogs, a harem of hot women and a 24 carat gym. But most importantly, Gregor has a tiny 'lap giraffe'. 

And now thanks to the Sokoblovsky Farm site, you too can join the waiting list for your very own Petite Lap Giraffe. You can bet your ass Paris Hilton already has. (Warning, giraffe will not be available until the year 5066.)

http://www.petitelapgiraffe.com

Via Ad Freak

Junkyard Jumbotron

Professional brains Rick Borovoy and Brian Knep at MIT have come up with the Junkyard Jumbotron; a web tool which allows you to stretch a single image over multiple screens or in Borovoy's words "We've built a way to stitch together a bunch of random displays into one large virtual display."


Not hugely useful but it looks like fun. Check out the video below and head over to Wired for the science bit.*




*Speaking of Jennifer Anniston - see her new meme-tastic spot for Smart Water; it squeezes in Double Rainbow Guy, dogs on skateboards, that creepy bespectacled lip-synching kid, dancing babies, sex tapes and 'The Rachel' haircut. It's sharply done but the spoofing is maybe a little too knowing for me, not that that matters - it's already well on its way to 8m hits. Link

Virtual Test Drive through the medium of paper.

Now you can test drive a Volkswagen through a digitally activated print ad using your iPhone. Whatever next Internet? Ordering the love of your life from Russia? Some sort of cat-related online roulette? Charlie Sheen being anointed Warlock Overlord of the World Wide Web? (I think we're on track for that.)

Take a look at the video from Volkswagen Norway to see how it works:



It's not going to be an Angry Birds killer but then it's not a game, it's just a new way to interact with VW.

P.S. Track in the video is Paper Aeroplane by Angus and Julia Stone. Link

Via Digital Buzz Blog

My favourite production

Our agency in Buenos Aires is doing great work at the moment. Check out this advert for chewing gum under the line 'indestructible kisses'.

It is beautifully made.

Crowd Beacon

So last year everyone in advertising got on Foursquare, used it a while and then left it alone. This year began with a brief flirtation with Q&A service Quora.

Now, what would a cross between Foursquare and Quora look like. Well boys, i'll tell you.

It's called Crowd Beacon, and as the world of real-time information and selfless communities of information providers gathers column inches, Crows Beacon is there to provide GPS organised knowledge right into the palm of your digital hand.

For example, say you are in Mayfair instead of Shoreditch (out of your comfort zone), and you don't know where you can get an asymmetrical haircut at 6.30 PM, you put out a crowd beacon on your smartphone,  and local experts are informed as to your request. Huzzah! Now, where's my scooter so I can head back east?

Here's a video about how it works.

http://crowdbeacon.com/how-works.aspx