What Happens In Vegas Stays On Facebook

Nice video on social media.
I particularly like the thought that “successful companies in social media are more like Dale Carnegie and less like David Ogilvy”.



UPDATE
Looks like some of the stats on this video aren’t that reliable.
Lesson of the day: Don’t trust stats just because they’re from an expert.
Thanks to Robert Cole for doing what I should have done and checking the reliability of the “facts”. The sources for the stats in the video can be found HERE and Robert's interrogation of them HERE.
For redemption here are my top 5 sources for social media stats:

WHAT THE F**K IS SOCIAL MEDIA one year later – great presentation by Marta Kagan.
Universal McCann’s Social Media Tracker Wave 3 and Wave 4 – comprehensive worldwide study of social media.
When Did We Start Trusting Strangers? – another great bit of work from Universal
McCann looking at how the internet has turned is all into influencers.
Pew Internet – US based but lots of interesting research.
Digital Stats – great blog regularly updated with interesting stats about digital media.