After the Pink Ponies Case Study send up, I find it hard to watch them. However, this one shows that in the 21st century, Beadle's about would be the most popular show in the country.
Broadcasting the pranks live on radio is what gives the ad some impact I think. You feel it happening around you, you feel closer to it. Lovely real time, but not on the interwebs for a change.
Thanks to @nicktgold for putting me on to this.
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